Growing up in the North Bay, COGNITO fast became intrigued with the burgeoning local hip-hop scene led by E-40 and B-Legit. The two hip-hop heavyweights exposed the young emcee to the hip-hop community, tapping his services at the Sick Wid It offices and schooling him in the art of promotion. He is the first to admit he was not the best student. But writing stories was his strong point in school. He started writing rhymes at 16, taking his cue from the people he was around. Yet it was hard to take rapping seriously as a career. A white rapper just wasn't considered normal yet. It wasn't until three years later, when Eminem's The Slim Shady LP released, that COGNITO's path became clearer.
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